11 Nov How to Increase Awareness, Generate Leads and Create Advocacy With Social Media
Social media plays an influential role in not only increasing awareness of your brand but also generating leads and finally converting your product users into brand advocates. The following are the ways you can make this can happen:
- Concentrate on the right social media network:
Different social media platforms are used to target different audiences and attain different objectives. Based on customer gender, social status, interests, etc. that you want to target, you should be able to choose the best social media channel. For example, LinkedIn is more appropriate for B2B lead generation, while Google+ is for professionals in the field of technology. However, you should never try to cover all social networks at the start because that would be a waste of time and resources. Once you find the media channel that is right for you, just focus on that.
- Content Strategy:
You need to create interesting content for the target audience. Content is the most crucial part of a social media channel. If it’s compelling, people will like, share and comment on it and it will eventually go viral. You can choose for the content to be funny, controversial, educational or visual. Before you can create content, you must gain insights into what your target audience is interested in and what are their needs and preferences. Some audiences like descriptive articles while others are interested in thoughts and ideas supported with graphics, videos and pictures. You should structure your content around what your audience likes.
- Social Media Advertising Strategy:
For people to feel your business presence, your advertising should target the potential customers who are interested in knowing you. Paid advertising, such as Facebook Ads, Twitter’s promoted Tweets and LinkedIn advertising can increase the brand awareness and convert potential customers into paying customers.
- Engage the audience:
Using social media, you can engage and interact with the target audience. Responding to their queries, issues, complaints regarding your products or services, you can keep your audience engaged. To convert people into leads, you have to participate in communities, such as Google+ communities, private LinkedIn and Facebook groups where your prospects might be participating actively.
- Monitor everything:
It is equally necessary for you to track and measure everything as is engaging customers. Facebook Page Insights shows stats including likes and shares of your content. Tracking links, like URL shortener, shows the number of times the link is clicked on. Using web analytics, you can find out those social media channels and websites that are providing you with the most referral traffic. This will help you understand what works best for you and what doesn’t so that you can change your approach accordingly.
- Converting customers into advocates:
Certain incentives like coupons and bargains, e.g. a free consultation can increase the brand exposure and motivate the customers to become your advocates. Form mutually beneficial partnerships with repeat customers. Inviting these customers to your webinars and networking events will cause them to put out a positive word of mouth for your brand.
If you’d like some extra help with increasing awareness and generating leads through social media, do get in touch!