30 Sep The First 5 Things to Know in Digital Marketing
IT will be tough to tell you 5 main things to keep in mind when digital marketing as it is a bit of a misnomer because it’s such a big area. However, I have found these very useful over the last couple of years.
- Build credibility before you sell via social media
It is social after all. Imagine trying to turn to a guy in a pub and sell him something without actually talking to him first as anyone would, he would simply ignore you. The aim of social selling would be to help people find what they want, when they want it. You need to begin to show that you know what you are talking about before you can go pushing a product. Try using the 80/20 rule where you are giving 80% for good stuff that the users can relate to and enjoy and use the 20% for selling.
- Invest in social media.
Social media is not a free platform for advertising your content and shouldn’t be treated that way. Think of how much you will spend on offline channels such as TV and radio or even print and think of spending the same money over the same time on social. The biggest differences being that on social you have a measurable spend with ROI being measurable.
- Use your Facebook fan page to promote key content of your email newsletter
Cross channel advertising is key. With the information available these days, you can see who opened and even clicked your email campaign. Use custom audiences that allow you to target your ads on social media. Think from a user’s point of view, “I’m interested in a pair of shoes that I clicked on in an email, then I see an ad for 20% off on Facebook and click through to the site and they are in the basket and I am ready to buy”
- Join the right conversations at the right time
People are talking online all the time. Sometimes they even talk specifically about your product. When this happens, you need to be there. There are many tools like @mention that will help you to keep tabs on a mention of your brand. You will find that, when you jump in here in a positive way you will see the reaction being equally as positive if not better.
- Think about your Web site’s “front page” as a collection of pages, not one home page
People don’t come in to your home page just for your homepage. Try to think of each page on your site as a welcome page that tells them all about that section. Initially introduce them and then start the selling. You will be able to walk them through and then use a great CTA (that you split test) that gets them to convert.
So there are the first 5 things to keep in mind when considering digital marketing. Like I said at the start, it is just such a vast area, it would be difficult to cover it all in one blog.
Tris
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