17 Oct Tweeting to Success
Over the next couple of months I will be creating some great digital marketing content. The aim is that marketing managers and company owners all around the world can use it to improve their brands reach. The main aim is to help people really excel in digital marketing. Today I am giving away a few tips about Twitter.
Think about why you would want to start using it. With just 140 characters (although this may be changing soon), it’s hard to get people to engage right? Wrong! Think how proactive you can be and really start to find the right people. It is so open and free to contact anyone. So try these tips and get going on your Twitter.
Get a great Twitter bio.
After all, it is your company’s identity and main voice. They need to be branded well, meaning that your bio needs to tell people who you are and include a link to your company website or a landing page. Make sure you have a consistent tone so that people clearly understand who you are and what you do.
Find out who the influencers are in your target market.
Use Twitter search or a tool like Followerwonk to find them and make them your new best friends. Interact with them on a regular basis. Favourite, retweet, reply or comment. Do what it takes to get a hold of them (within reason). Start by making a list of the 100 most influential people in your space and start to touch base with them.
Then add them to a private Twitter list and start to engage with them as much as you can. Useful tools like TweetDeck and HootSuite make working this process way easier. Don’t be too pushy either. Just be yourself, casual, helpful but not trying to promote your product.
Find people who are mentioning your brand. There are loads of tools to help you; Moz and Mention are just two. Make sure you know what’s being said about you. And don’t forget to respond to each of them to show them that you care. Remember your manners and be polite and professional. Set up Twitter searches for terms relevant to your brand on TweetDeck and then you can monitor this. Try jumping in when appropriate.
So for example, say you’re a Tyre company in south Dublin. You could set up a search for the term ‘Tyres Dublin’. Then, when someone in South Dublin tweets ‘I need a spare tyre but I can’t find a place in Dublin,’ you could jump in and tweet back, ’We can help, we have great value tyres’”
Love your followers and they will love you.
Offer discounts or deals to your Twitter followers. Run Twitter contests like “The next 20 Retweets get a 50% off their next order” or get people to post pictures of themselves in your shop showing off your products or using the product doing something random.
Integrate Twitter with your other marketing.
Your marketing is so much more effective when you integrate it across all of your channels. So for example, if you’re running a promotion or contest on Twitter then pop people an email about it to let them know you are looking for retweets. On the other hand, why not tweet a link to your sign up form to get more people on that. You can also use re-marketing from Adroll that will allow you to retarget the people who come to your site as well.
Measure, Measure, Measure.
Use the free Twitter analytics to measure what you are doing. What gets measured, gets managed. Use it on a daily basis to get an understanding of what’s impacting and working for you on Twitter. You can tell when the best days to tweet are, what kind of content people like and the demographics of the followers that you’re attracting. This brings a science to it and you can replicate what’s working and rework or re-evaluate posts that aren’t quite cutting it.
So there are a couple of tips to get started on Twitter. I hope they are useful and get you on your way to being a tweeting goddess/god. Let me know your thoughts on these and if you have any more tips, tweet me.